Shopping with Ulka in California starts in:
Shop With Ulka in California
Ten days of shows and private vendor showrooms, curated for Ulka Rocks collectors
Every July, I head to California for my annual trip. Weekend shows and weekday visits inside private vendor showrooms, where I'm invited to shop direct. Lots of vendors fly in from the East Coast for it, and I'll be sending the best finds straight to your phone the whole time.
My annual California trip
Ten days of weekend shows and weekday vendor showroom visits. Lots of East Coast vendors fly in for it, so it's a rare chance to shop from designers and high quality bead suppliers I don't see the rest of the year.
Ten full days of shopping
Weekend trade shows and weekday hours inside private vendor showrooms. I'll be on the go shopping for my collectors.
Pearls, opals & unique beads
California is especially great for pearls, natural opal nugget jewelry, unique beads, and fine designer pieces.
Direct from the showroom
When I'm inside a vendor's showroom, you're effectively shopping their full case with me. First access before pieces hit a store or a website.
A glimpse of past California finds
These are actual pieces from prior trips. Your next favorite could look a lot like these, or nothing like them at all. That's the fun.
Most pieces are one-of-a-kind. I'll be showcasing finished jewelry, sourcing pearls and unique beads for custom designs, and personally shopping Insider wishlists.
A decade on the road
"For 10 years, I've helped collectors find pieces they didn't even know they needed." - Ulka
I love jewelry and I love the hunt. The California trip is one of the highlights of my year, weekend shows and weekday showroom visits with designers and vendors I've worked with for years.
You benefit from all of that. Shop with me live as I go, or send me your wishlist and I'll hunt with you in mind.
Can't wait!
What you get as a California Insider
Early access
First look at pieces before they're shared publicly.
Wishlist priority
I hunt your dream piece across the trip. Send me a stone, a color, a vibe, or a specific designer you want me to look for.
Daily updates
Live finds throughout all ten days. No FOMO.
Live shopping
Shop on the website for first access. DM on Instagram, text (832-387-5129), or email with questions. Claim a piece the second you see it.
Showroom-direct selection
A decade of relationships with designers, pearl dealers, and gemstone bead suppliers, just for you. Most are one-of-a-kind.
No obligation
Shopping is always free. You only pay for what you truly love.
Three steps. Ten days. One unforgettable trip
Sign up for the list
Drop your name and number above. You'll get finds and special offers straight from the trip, often before they hit Instagram.
Send me your wishlist
A favorite gemstone, a pearl size, an opal you've been chasing, anything specific. I'll hunt for it across the trip. No obligation until you love it.
Browse the full collection
Everything I find goes up on the website as I shop. Watch the live show on Instagram, then quickly claim what you love.
Find out why they tune in every trip
Ulka has an amazing eye for unique and beautiful jewelry. Her trips are so much fun to watch. It is her deep knowledge of stones that makes her a go-to!
Absolutely love and look forward to Ulka's video presentations. My particular green tourmaline and diamond pendant was such a bonus. More beautiful in person.
Ulka is my go-to jewelry person! Everything I purchase is stunning. She has helped me expand my jewelry collection beyond what I ever thought possible.
Frequently asked
What is the California trip?
How is California different from Vegas?
How does virtual personal shopping work?
Is there a cost to shop with Ulka?
What if I see something I like but need to think about it?
Can I request a custom design?
When exactly is the 2026 California trip?
Questions? Reach out.
Email ulka@ulkarocks.com or DM on Instagram.
Join the California Insider List →