60% of Our Collectors Cannot Sleep the Night Before A Show | The Excitement is Real

Experience Ulka's Personal Jewelry Shopping Service

Join Ulka Online As She Shops from Premier Jewelry Shows

Ulka Rocks offers a personal jewelry shopping service where collectors receive hand-selected, one-of-a-kind gemstone jewelry pieces sourced directly from premier wholesale jewelry shows including Tucson Gem Show, JCK Las Vegas, JIS Miami, and JANY New York. Ulka attends these shows in person, selects pieces based on each collector's style preferences and wish list, and makes them available to her clients before they reach the general public.

Collectors who join the shopping trip experience submit a style survey and jewelry wish list before each trip. Ulka then sources pieces that match their taste, budget, and collection goals. She also presents her favorite selections through live shopping on Instagram.

This service is free to join. There is no membership fee to participate in shopping trips. Collectors pay only for pieces they choose to purchase.

85%

Buy again to build their jewelry collections

77%

Wear Ulka Rocks jewelry daily

85%

Say this is their favorite way to treat themselves

92%

Tell us this is their most complimented jewelry

How It Works

From sign-up to delivery, here's your personal shopping journey with Ulka Rocks

Get Invited

I bring the experience of these shows to you. As an Ulka Rocks Insider, you'll receive advance notice of upcoming shows and receive special offers only available to members.

Sign Up for Invitations

Complete Your Style Survey

Tell me what you love so I know what to look for. As your personal jewelry shopper, I want to understand your style, what occasions you're shopping for, and what catches your eye. The more I know, the better chance I have of finding pieces that are perfect for you.

Take the Style Survey

Share Your Wish List

Have something specific in mind? Send me your wish list and I'll keep my eyes open during the show. Whether it's a certain gemstone, a style you've been dreaming about, or a piece for a special occasion, I love the treasure hunt of finding exactly what you're looking for.

Follow Along on Instagram

Once the show starts, follow along live on Instagram! I'll share my discoveries in real-time so you can see everything as I find it. You'll see stunning finished jewelry like rings, pendants, earrings, and bracelets ready to wear. You'll also see my hand-picked selection of gemstones, beads, and precious metals for custom designs. When something speaks to you, just send me a DM or shop directly from the post. Remember, most items are one-of-a-kind, so act fast!

Follow @UlkaRocks
Woman in a floral dress taking a selfie at an event with blurred background

Make It Yours

Finished pieces: Shop directly from the post if there is a link, or take a screenshot and send it to me with any questions through a direct message.

Custom designs: Love the beads or gemstones you see? Request a one-of-a-kind design to coordinate with your finished jewelry or as a stand-alone statement piece. I am happy to make suggestions, and it's tons of fun to work together on your dream designs.

Receive Your Jewelry

The most exciting time is when your new jewelry arrives at your doorstep! Finished jewelry ships the week after my shows.

Custom designs are typically delivered within 4-6 weeks.

Step 1
Step 2
Step 3
Step 4
Step 5
Step 6

Upcoming Shopping Adventures

27

May

Premier Jewelry Show

May 27, 2026 @ 10:00 AM -

Jun 01, 2026 @ 12:00 PM

Las Vegas, NV
The biggest luxury show of the year with incredible finds from around the world
Add to Calendar

10

Jul

Jewelry Shopping Adventure

Jul 10, 2026 @ 12:00 PM -

Jul 18, 2026 @ 02:00 PM

California
Share information and details about this event.
Add to calendar

-

What Our Collectors Have to Say

Shannon

Oh and meant to send...Ulka Rocks works for a punk rock music concert!

Lindsey

I got my butterfly today and I am IN LOVE! It's gorgeous Ulka! Thank you so much!!

Krista

I absolutely love my necklace you made - it's stunning!

Debra

Ulka is my go-to jewelry source! I can depend on getting unique beautiful quality jewelry from her. She makes sure you will love it! And I always love it!!!

Allyson

Necklace and pendant set were more beautiful in real life than the pictures. The quality is top notch and working with Ulka is always a pleasure!

Susan

Ulka creates the most stunning combos! The colored diamonds pendant paired with zircon beads is a perfect necklace for the fall season! I love it!

Renee

Love the personalized services! Ulka knows exactly what I want and has such amazing creativity! Win win!

Kimberly

Ulka always picks unique and beautiful items: pendants, earrings, rings and beads. She is my go-to for treats for myself!

Laurie

Always exceeds expectations! I have purchased for myself and for gifts - and EVERYBODY is always SUPER happy and excited to wear these amazing jewels that ULKA finds!

Read All Reviews

Excited yet? See a sampling of jewelry finds and special designs from past shopping trips

Frequently Asked Questions

During trade shows and sourcing trips, Ulka goes live on Instagram and sends live photos and videos of pieces she finds. You tell her what catches your eye, she negotiates on your behalf, and ships the piece directly to you. It is like having a personal jewelry buyer at every major gem show in the country.

Ulka attends the Tucson Gem, Mineral and Fossil Showcase (the world's largest), JCK Las Vegas, JIS Miami, Intergem Houston, and several other shows throughout the year. She also makes annual sourcing trips to Jaipur, India, where she works directly with master artisan jewelers who cut and set stones by hand.

Follow Ulka Rocks on Instagram (@ulkarocks) for live show coverage. You can also join the email list to get advance notice of upcoming shows and first access to new pieces. During shows, just DM Ulka on Instagram or reply to her stories to claim pieces or request specific stones.

Absolutely. If you are looking for a particular stone type, color, or setting style, let Ulka know before a show and she will keep an eye out. She also works with artisan partners in Jaipur who can create custom settings for loose stones, so if you have a vision for a piece, she can make it happen.

Pieces range from under $50 for smaller gemstone jewelry to several hundred dollars for larger statement pendants, gold settings, and rare stones. Ulka sources across all price points, and you are never obligated to purchase. She shares everything she finds so you can choose what fits your style and budget.

Ulka has over a decade of experience sourcing gemstones directly from trusted dealers at major trade shows. She buys from established vendors she has built relationships with over years of repeat business, and she personally inspects every stone before offering it. You can learn more about evaluating gemstone quality in our Gemstone Authentication Guide.

Discover Your Dream Jewelry with Ulka Rocks Exclusive Shopping Trips

Experience the ultimate in personalized jewelry shopping with Ulka Rocks! Our exclusive shopping trips take you directly to the heart of the world's most renowned gem and jewelry shows. As your personal jewelry shopper, I will guide you through an extraordinary selection of precious metals, high-end gemstones, and unique jewelry pieces, ensuring you find the perfect additions to your collection.

Whether you're looking for custom jewelry design, exquisite gemstone beads, or bespoke gemstone beaded necklaces, our personalized service caters to your every need. Join me on these thrilling adventures to uncover rare finds and create one-of-a-kind pieces that reflect your unique style and personality.

Ready to elevate your jewelry collection? Sign up for our Ulka Rocks Insider list to get early access invitations to our shopping trips, special offers, and exclusive reveals. With Ulka Rocks, your dream jewelry is just a shopping trip away!