TUCSON 2027 · JANUARY 27 TO FEBRUARY 6

See every find first

I'll be shopping for you in Tucson, the world's largest gem and jewelry show...the hunt starts January 27. Every find goes live in the show gallery on my website during the trip.

Add your mobile and I text you the moment the Tucson gallery opens. Msg and data rates may apply, reply STOP anytime.

Colleen travels with me to Tucson. She's your co-host, working off camera.

Ulka and Colleen, Tucson 2026

Jan 27
The hunt begins
50+
Trusted vendors, thousands on the floor
Join 900+
Ulka Rocks Collectors

Why Tucson?

Rare finds from the world's largest gem and jewelry show

Last Tucson, by the numbers

Ten days on the floor. More than 900 pieces found and offered. About 125 went home with collectors, and I still think about the ones that got away.

Rare and one of a kind

Jewelry and bead vendors travel in from all over the world with their rarest pieces and stones

My collectors are too excited to sleep

Once you shop Tucson with me, you'll understand why

MEET ULKA

Every request you send me goes in my notebook, and that notebook comes to Tucson with me. I trek from show to show, searching for pieces that catch my attention. After a decade of Tucson trips, I know which vendors meet my design and quality standards, and those are the ones I shop.

Under 1%
return rate
85%
of customers buy again
Get First Look
Ulka writing collector requests in her notebook before the Tucson show

For 10 years, I've helped collectors find pieces they didn't even know they needed.

"Love my sweet Octopus. 🐙 Only Ulka could find something so exquisite and unusual and something I didn't even know I 'needed'"
Kristine

INSIDER PERKS

What the list gets you

First look

Finds land in your inbox first, often before they hit Instagram

Wishlist priority

Send me a stone, a color, a vibe, and I'll hunt for your wishlist across all of the shows and venues

Updates all 10 days

Live finds from Tucson, start to finish, so you miss nothing

WHAT YOU'LL DISCOVER

Finds from past trips

A few of my past Tucson finds, the kind of piece the hunt turns up. This year's finds go live in the show gallery, and my Insider list sees them first

Sterling silver blue topaz tennis necklace

Sterling silver blue topaz tennis necklace

Claimed
14k gold turquoise pendant with pink sapphire

14k gold turquoise pendant with pink sapphire

Claimed
14k gold chrysoprase pendant with blue sapphire

14k gold chrysoprase pendant with blue sapphire

Claimed
Sterling silver tourmaline and diamond link necklace

Sterling silver tourmaline and diamond link necklace

Claimed
14k gold tourmaline and sapphire bezel chains

14k gold tourmaline and sapphire bezel chains

Claimed
14k gold emerald pear pendant

14k gold emerald pear pendant

Claimed

DON'T MISS THE FIRST DROP

The good ones go fast

Tucson opens Wednesday, January 27. Make sure you're on the list so your invitation and first dibs land in your inbox.

Join 900+ Ulka Rocks collectors · Unsubscribe anytime

Add your mobile and I text you the moment the Tucson gallery opens. Msg and data rates may apply, reply STOP anytime.

BEAD COUNTRY

This is one aisle at one show. Tucson has hundreds of them, and I walk as many as my feet allow, like a kid in a candy store, looking at them for you.

BEADS AND GEMSTONES FOR CUSTOM DESIGNS

The stones come first, then the design

Tucson is where I find gorgeous strands of beads and loose gemstones. These become one-of-a-kind pieces for my collectors. Tell me which ones you love, and I'll help you come up with your very own design.

The Tucson strands in the small photo, the necklace they became in the big one

14k gold tourmaline bead necklace with a diamond medallion

The Tucson strands in the small photo, the necklace they became in the big one

One of a kind
Faceted labradorite strands from the show, knotted and finished with a pave clasp

Labradorite bead necklace with a diamond clasp

Faceted labradorite strands from the show, knotted and finished with a pave clasp

One of a kind
Twenty-one loose opals picked one by one in Tucson, set as a flower

Ethiopian opal and diamond flower pendant

Twenty-one loose opals picked one by one in Tucson, set as a flower

One of a kind

HOW IT WORKS

How your first look works

  1. I hunt the show floor for pieces you'll love

  2. Your invitation arrives by email, with links to the show gallery and the show specials

  3. Love a piece, claim it before the show gallery closes

Personal shopping is always free with no obligation. You only pay for a piece you love.

From my collectors

I get so excited to see what Ulka finds and shares during her trips to the markets. Be sure to join her online to be part of the treasure hunt!
Suzanne P.
I love shopping with Ulka! My UR jewelry collection continues to grow, each piece is truly unique and one of a kind. I am excited and looking forward to Ulka's next shopping adventure!
Sue B.
Ulka chose a beautiful pendant. And the fun is... she continues to shop for matching beads at the shows. It's so awesome having a private shopper. I fell in love with the pendant during one of her video snippets. She describes the jewelry so well... you know what you're getting.
Rebecca W.
Ulka has an amazing eye for unique and beautiful jewelry. Her trips are so much fun to watch and participate in. Ultimately it is her deep knowledge of stones and her care for her clients that make her a go to for creating jewelry that makes you feel more confident and more YOU!
Laura R.
I couldn't decide between 2 pendants so I bought them both! Ulka promptly answered my questions about them from the show, sent more pictures and ideas for matching necklaces. Both pendants are stunning, beautiful designs and super high quality gemstones.
Susan L.
Always amazing quality from Ulka. She delivers beautiful jewelry that I love. My collection is huge from her and will keep growing. Thanks for making cool pieces you do not find in stores accessible.
Kimberly W.
Ulka is my go to jewelry person! Everything I purchase is stunning and exactly what I wanted. She has helped me expand my jewelry collection beyond what I ever thought possible. Whatever you are looking for she will find it. So much fun!
Debra M.

See all collector reviews

Frequently asked questions

What is the Tucson Gem and Jewelry Show?

The Tucson shows are the world's largest gem and jewelry event. Thousands of vendors from around the globe gather for 10 days to show rare gemstones, fine jewelry, and one of a kind pieces that never reach traditional retail.

How does shopping Tucson with Ulka work?

You shop from home while I shop in person. Every find goes live in the show gallery on my website, your invitation and the daily updates arrive by email, and when you see something you love you claim it right there in the gallery.

Is there a cost to shop with Ulka?

No, personal shopping is always free with no obligation. You only pay for the pieces you decide to purchase.

What if I see something I like but need to think about it?

Just let me know. I can hold a piece briefly, but at a busy show like Tucson, items move quickly. If you're on the fence, reach out and I'll give you my honest opinion on whether it's right for you.

Can I request a custom design?

Yes! Tucson is one of the best places to source stones for custom pieces. If you have something specific in mind, let me know before or during the show. I work with master artisans in Jaipur to create one of a kind custom designs.

LAST CALL

The hunt starts January 27

Join 900+ Ulka Rocks collectors · Unsubscribe anytime

Add your mobile and I text you the moment the Tucson gallery opens. Msg and data rates may apply, reply STOP anytime.