Hey There!
I'm here to curate unique jewelry that speaks to you
I'm Ulka - a rocker at heart, certified shopaholic, lover of exceptional style and avid traveler with a passion for the distinctive.
You are in the right place if you...
- Seek one-of-a-kind pieces that tell your story
- Want to feel excited every day when you put on your jewelry
- Enjoy treating yourself to jewelry you'll love for years
- Appreciate personalized shopping experiences and concierge-level service
- Value expert advice for styling and coordinating your collection
We recognize your desire for something exceptional and want you to wear jewelry that truly captivates you.
Say goodbye to settling for pieces that don't reflect your individuality - we offer exquisite jewelry that enhances your confidence and showcases your unique personality.
Why Trust Me With Your Jewelry Style?
Jewelry is in my DNA - a blend of my Indian roots and Southern heritage that shaped everything about how I see beauty and adornment.
My parents came to the U.S. from India with a love story that defied tradition. Disowned by their families for their love marriage, they built a new life in America. I was born in Nashville, TN, where my Indian roots intertwined with Southern charm - think colorful gemstone statement jewelry.
Ulka's Journey to Jewelry Design
From a young age, traveling, fashion, and shopping were my favorite pastimes. Jewelry and distinctive clothes have always been central to my personal expression and feminine elegance.
I began by taking jewelry-making classes with my younger sisters when we were growing up, which turned an artistic hobby into a lifelong passion.
From Corporate America to Ulka Rocks
After retiring with over 30 years in Corporate America, I was ready for a creative second act. So, I combined my love of shopping, fashion, travel, and design to create Ulka Rocks.
This brand embodies my journey, offering unique, high-quality jewelry that tells a story and celebrates individuality and independence.
The Experience
Three Ways To Build Your Jewelry Collection
Personal Shopping Excursions
Join me online as I travel to jewelry trade shows and private vendor showrooms, handpicking exquisite pieces just for you.
Experience the excitement and exclusivity of personal jewelry shopping on location.
Learn MoreCustom Design Trips to Jaipur
Commission my design services as I travel annually to Jaipur, India - the jewelry capital of the world.
Together, we'll create personalized pieces featuring unique gems, tailored to your style and story.
Commission a DesignSignature Collections
Explore my signature designs featuring natural precious and semi-precious gems, diamonds, and precious metals.
Each piece is crafted with creativity and meticulous attention to detail - pieces you won't see your friends wearing.
Shop CollectionsCommon Questions
Frequently Asked Questions
What makes Ulka Rocks jewelry unique?
Each piece is hand-selected or custom-designed during sourcing trips to India, Thailand, and global trade shows. We focus on rare gemstones and one-of-a-kind designs that you won't find anywhere else. Our jewelry tells a story and reflects your individual personality.