Shopping with Ulka in California Starts in:
First Dibs on Jewelry
Finds
The world's biggest luxury jewelry show, curated for Ulka Rocks collectors
JCK Las Vegas is the largest jewelry trade event on earth, and it only comes around once a year. Â I'll be on the show floor hunting for fine jewelry pieces and designer-grade beads, sending the best finds straight to your computer and phone.
The show where the finest pieces live
JCK Las Vegas is different. This is where the higher-end jewelry lives, finished designer items, investment-grade gold and silver pieces, all under one massive roof, once a year
The world's biggest jewelry show
2,300+ exhibitors from 50+ countries converge on Las Vegas. Large department stores, boutique owners and online jewelry businesses all do their annual buying at the show.
Fine & designer pieces
I'll be shopping for 14k and 18k gold and sterling silver pieces and searching for beautiful gemstone jewelry. Will visit booths of the world's top designers and you will have first access.Â
It only comes once a year
Five days in late May, then the best pieces are gone. My Insiders get first access before items are in stores and online elsewhere.
A glimpse of past show-floor finds
These are actual pieces from prior shows. Your next favorite could look a lot like these, or nothing like them at all. That's the fun.
Most pieces are one-of-a-kind. I'll be showcasing finished jewelry, sourcing gemstone beads for custom designs, and personally shopping Insider wishlists.
A decade on the show floor
"For 10 years, I've helped collectors find pieces they didn't even know they needed." - Ulka
I love jewelry and I love the hunt. JCK Las Vegas is the highlight of my annual calendar. It's where I reconnect with vendors I've worked with for years, discover new designers, and see the most extraordinary fine pieces in one place.
You benefit from all of that. Shop with me live from the show floor, or send me your wishlist and I'll hunt with you in mind.
Can’t wait!
What you get as a Vegas Insider
Early access
First look at pieces before they're shared publicly.
Wishlist priority
I hunt your dream piece across the show. Many collectors send me specific stones, color, or their jewelry vibe.
Daily updates
Live finds throughout each of the five show days. No FOMO.
Live shopping
Shop on the website for first access.  DM on Instagram, text (832-387-5129), or email with questions. Claim a piece the second you see it. Â
Amazing selection
A decade of relationships with vendors, designers, and gemstone bead suppliers, just for you. Most are one-of-a-kind.
No obligation
Shopping is always free. You only pay for what you truly love.
Three steps. Five days. One unforgettable show
Sign up for the list
Drop your name and number above. You'll get finds and special offers straight from the show, often before they hit Instagram.
Send me your wishlist
A favorite gemstone, a style, a color, anything specific. I'll hunt for it across while I'm on the floor. No obligation until you love it.
Browse the full collection
Everything I find goes up on the website every hour. See the whole selection, quickly claim what you love.
Find out why they can't sleep the night before the show
Ulka has an amazing eye for unique and beautiful jewelry. Her trips are so much fun to watch. It is her deep knowledge of stones that makes her a go-to!
Absolutely love and look forward to Ulka's video presentations. My particular green tourmaline and diamond pendant was such a bonus. More beautiful in person.
Ulka is my go-to jewelry person! Everything I purchase is stunning. She has helped me expand my jewelry collection beyond what I ever thought possible.
Frequently asked
What is JCK Las Vegas?
How is Vegas different from Tucson?
How does virtual personal shopping work?
Is there a cost to shop with Ulka?
What if I see something I like but need to think about it?
Can I request a custom design?
When exactly is JCK Las Vegas 2026?
Questions? Reach out.
Email ulka@ulkarocks.com or DM on Instagram.
Join the Vegas Insider List →